In order to make sure your ideas line up while they strengthen your business’s core foundation, you could use some tips at creating a great content strategy for your brand.

Imagine that you have 20,000 followers on Instagram. How many of those followers engage with your post? How long do these followers spend viewing your post? Or, does it really matter?

Do you remember the first days of Facebook? Back when it was about trying to figure out who was single, checking out what your extended family was up to, or keeping not-at-all-creepy tabs on the comings and goings of your “friends”. Those were the days of innocence, before we realized the power of social media marketing.